Amidst societal turbulence, CWK collaborated with a local ABC station to launch a syndicated news service addressing pressing social and cultural issues. This initiative evolved into the Emmy-winning “Connect with Kids” series, reaching 55 million households annually and accompanied by extensive educational resources distributed in schools nationwide.
CWK expanded providing programs emphasizing social and emotional development, mental health, and critical thinking skills directly to schools through digital platforms. The company developed a unique production strategy rigorously tested through independent research and received designations as an “Effective Producer of Programs” by the U.S. Department of Education and the Substance Abuse and Mental Health Services Administration.
CWK embarked on a new chapter, sharing the original stories of school districts and organizations dedicated to enhancing the social and emotional health and well-being of students and families. This marked a significant expansion and commitment to amplify the voices of adults at the forefront of positive change in educational communities and to tell the success stories of underserved students and families.
CWK released “Defining US, Children at the Crossroads of Change, a documentary aimed at promoting the vital importance of discussing issues of identity and advocating for culturally responsive education in schools nationwide. This powerful film sparks crucial conversations and fosters a deeper understanding of the need for inclusivity and empathy in our schools.
CWK continues to innovate, securing national grants to develop post-COVID social impact films and forging partnerships to produce compelling documentary series. The company has also launched an elevated engagement content marketplace, prioritizing continuous learning and empowerment for diverse audiences.